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  • RED GALLERY 1-3 Rivington Street London, England, EC2A 3DT United Kingdom (map)

#InstantlyPermanent is a public exhibition for everyone, by anyone. All photos are contributed by Instagram users all over the world. It is a platform for Instagrammers to show their works publicly and to reflect our use of hashtags.

What is instant? What is permanent? And why do we use hashtags? For every photo we posted on Instagram, the instant would immediately become permanent on the internet.

Due to the fact that Instagram does not serve the timeline function, photos posted on Instagram are hard to trace, thus the use of the hashtag is somehow a tool for users to categorize, describe, and indicate their photos. It is also useful in making their photos visible to as many people as they could. Instagram might be a private diary for some users, but to many, Instagram is a social media platform for them to gain "popularity" through the amount of "likes" and "followers" they could get from their photos. That is why we will often see numerous irrelevant hashtags under one single photo and it is actually quite an interesting question to think about.

All photos in this interactive exhibition are collected from the hashtag #instantlypermanent, the theme of the photos is "The Moment I want to Last Forever". If you also have a moment like this, please feel free to #instantlypermanent on your Instagram photos! :) For more details, you could check out

#InstantlyPermanent Exhibition is not only a photo exhibition but also an interactive event for visitors. There should be something for you to do during your visit, so do come with your friends!

Capture the Moment, Make it Permanent.

*´╝âInstantlyPermanent IG Photo Exhibition is initiated, curated and presented by M.

Date: April 24, 2014 (Thursday): Time: 15:00-22:00


Thursday, April 24, 2014 - 

18:00 to 23:59